SXSW Sydney Houses are BACK, along with unmissable special events and experiences

October 9, 2024

Those famous Houses that SXSW is known for are BACK in 2024, with a distinctly Sydney flavour. You’ll want to make sure these are on your list to check out throughout the week. 

CommBank House

Don’t miss CommBank House at SXSW Sydney 2024. Take on interactive challenges that test your scams and fraud knowledge, while learning key tips to stay safe in the digital age. Discover how to be CommBank Safe and protect yourself from emerging threats.

Clear Hayes House

Clear Hayes House is an inclusive space for the media, advertising, and marketing community to connect over gyoza and drinks. Across five days, it offers activations, thought leadership, and networking events. Returning to Harajuku Gyoza Beer Stadium, it’s a hub for ideas, parties, and festival relaxation.

Expect: Panels, sessions and networking events and more

DEPT® Garden House

We’re back at SXSW Sydney with the revamped DEPT® Garden House, your go-to oasis for meetings, work, and relaxation. Nestled in The Chinese Garden of Friendship, near the ICC and Tumbalong Boulevard, our space offers a refreshing retreat amid the festival’s dynamic energy. Join us and make the most of SXSW Sydney!

Expect: Intimate round table sessions, networking events and more

Defender House

Defender House returns to SXSW Sydney Music Festival with immersive experiences from October 17-18. Located at Machine Hall on Clarence St, it will debut the new Defender OCTA. Explore the most powerful Defender ever built, featuring next-gen in-car vibro-acoustic tech and SUBPAC's multi-sensory audio platform. The Body and Soul Seat (BASS) offers six Wellness programmes, letting you feel the sound as well as hear it.

Expect: Body & Soul Sessions – In collaboration with Aussie powerhouses P.E Nation and Humming Puppy, tough luxury sessions with Sarah & Sebastian for ear alchemy (luxury piercing) and permanent jewellery soldering, a session with Ant Williams, and more. 

Rolling Stone House

Rolling Stone House goes underground at SXSW Sydney 2024! Located at UTS Underground in Ultimo, this multi-room experience will showcase emerging local talent and exciting global musicians curated by Rolling Stone AU’s music experts. Feel right at home with this must-visit destination event.f

Expect: Performances from Hockey Dad, Teen Jesus and the Jean Teasers, Mulga Bore Hard Rock, Voice of Baceprot, and more.

UTS House

UTS House is the must-visit destination at SXSW Sydney! Nestled in the UTS Business School, we’re hosting daily events featuring top experts. Discover emerging ideas from the University of Technology Sydney while connecting with key partners in Australia’s leading innovation district. Don’t miss the chance to engage with thought leaders and be part of the innovation conversation!

Creatorverse House by Amplify

Step into the Creatorverse with Amplify at Creatorverse House! Discover how to partner with top creators, expand your audience, and master social media. Experience the cutting edge of content and culture where innovation meets brand and creator growth.

Expect: A full day of panel sessions and networking

YPO HOUSE

YPO is a global leadership community of over 35,000 members across 150 countries, united by the belief that the world needs better leaders. Each member has achieved significant leadership success at a young age, collectively leading businesses and organizations that generate USD 9 trillion in annual revenue. Through peer learning and exceptional experiences, YPO members grow as leaders and individuals within an inclusive community built on open sharing and trust. Join us to elevate your leadership journey!

Expect: A full day of panel sessions and networking

And take a trip around the world with our thrilling roster of international houses!

NSW House

Visit NSW House to spark your curiosity and explore the future of creativity and technology. Dive into a world where innovation meets music, gaming, and screen. With 12 panels and 20 activations over three days, you'll hear from leading minds in the arts, creative industries, and business while experiencing cutting-edge tech. Enjoy delicious treats from across the state as you see the world from a fresh perspective at NSW House.

USA House

Take a break from your busy SXSW Sydney schedule at USA House, located at Pumphouse Sydney. This haven offers a sensory journey that indulges and inspires, showcasing unique U.S. experiences. Delight in a selection of food, wine, cocktails, beer, music, and cultural offerings from across the United States, all set in the vibrant heart of the SXSW Sydney precinct. Join us for a taste of the best that the U.S. has to offer and recharge amidst the festival's excitement!

WHATS ON AT USA HOUSE 

  • Monday: Today, USA House features Utah, Nevada and Oregon states. Passholders are invited to join us for a free lunch and to check out our interactive experiences. End the day at USA House and enjoy happy hour entertainment with live music in the heart of the SXSW Sydney precinct.
  • Tuesday: The fun continues at USA House today as passholders are invited to join us for a free lunch, live music performances, Grapevine, Texas wine tastings and the recording of the Song Confessional Podcast. End the day at USA House and enjoy happy hour entertainment with live music in the heart of the SXSW Sydney precinct.
  • Wednesday: Today is ESPN day at USA House, offering SXSW passholders the chance to win big in US sports trivia, join a Tailgate Party, celebrate the launch of the NBA Season & join special US sports panel discussions.
  • Thursday: Today the USA House sports takeover continues with lunchtime trivia, including free lunch and great prizes, an afternoon Tailgate Party & a topical panel on ‘breaking’, followed by a breaking workshop.
  • Friday: Step into California’s Ultimate Playground. Kick back, relax, and explore as Visit California transforms USA House into a vibrant celebration of the Golden State. Immerse yourself in a rejuvenating Sound Bath inspired by Greater Palm Springs, uncover how to break into Hollywood with film and music industry insiders, and dive into Anaheim’s playful fan culture with hands-on workshops. With free welcome drinks, the chance to grab a free meal, exciting prizes at the basketball ring, and a DJ dance party to close out the day, this is your chance to experience why California is the ultimate destination for fun, creativity, and adventure.
  • Saturday: Experience the USA’s unique culture through the lens of dance with performances and opportunities to join in the fun. Today will be packed with entertainment, free lunch for passholders, food and beverage offerings from across the USA.

Canada House

Powered by Telefilm Canada, the Consulate General of Canada in Sydney, the Trade Commissioner Service and various partners, Canada House is a celebration of all that is Canadian at SXSW Sydney. Exclusive panels, showcases and networking events combine to form a dynamic program at Canada’s home within the SXSW Sydney precinct.  This unified front puts Canada’s innovation & creativity on the map and helps Canadians create meaningful connections and find new partners.

Expect: Sessions across the week with showcases and hospitality & networking events

New India House

The Australia India Business Council (AIBC) is the leading organisation promoting trade and investment between Australia and India. Since 1986, AIBC has been driving bilateral engagements and shaping policy, creating a business corridor that fosters opportunities and partnerships. Through impactful initiatives, AIBC connects people and businesses, delivering real outcomes. Collaborating with government and industry partners, AIBC accelerates growth and strengthens Australia-India relations.

Expect: Sessions across the week and an interactive session with A.R. Rahman.

Plus you won’t want to miss these special events and experiences.

Primeville Sweet Spot

Prime Video is back with a delicious edible experience ‘Primeville Sweet Spot’ at Fratelli Fresh Darling Harbour. Create your own entertainment pick’n’mix selection as Prime brings the best content to life that is available to stream, buy/rent or with their add on subscriptions – all with one app and one password.

  • Included in the Prime subscription | Snap a photo at Hannah Howard’s desk from the new Amazon Original series The Office, then create your own talking heads moment before grabbing a coffee-break themed dessert in the Finley Craddick office kitchen. Visit The Forge from Middle-Earth and admire the real costumes from Prime Video’s biggest and most successful series, The Lord of the Rings: The Rings of Power.
  • Venture into our Rent/Buy space | Navigate your way through Minion mayhem to collect a banana macaron, for Despicable Me 4. Stop and smell the roses inside Lily Bloom’s famous flower shop from the film It Ends With Us and pick up a hot cocoa cookie.
  • Add on subscriptions with | Hayu super fans will be able to experience the Hayu glam zone, where all reality TV lovers can channel one of Hayu’s The Real Housewives and collect a lip-smacking treat inspired by the world-renowned franchise. A walk down memory lane and step inside an iconic Sydney Nightclub from The Last King of the Cross (Paramount+) – an ode to the famed 90s clubs in Kings Cross. Party-goers are encouraged to collect a jelly shot* before they hit the dance floor!

BWS Cool Room

Party in an inflatable cube? At SXSW Sydney? With Jungle Giants?! It’s happening at music’s coolest stage: The BWS Cool Room. Be there for a live gig experience that takes the walk-in fridge outta the BWS bottle shop and into the Aussie summer. Indie superstars Jungle Giants will be headlining the Cool Room at SXSW Sydney – it’s going down Thursday, October 17th in Central Park, Sydney.

And last but not least, Lounges are your one-stop-shop to recharge and connect in between sessions.

AWS Innovation House and Lounge

AWS will showcase the “Art of the Possible” through thought provoking talks at the AWS Innovation House, five interactive demos at the AWS Innovation Hub inside the SxSW Sydney Tech & Innovation Expo and will dive into the intersection of machine learning and sports science through the eyes of Swimming Australia and a medal winning Paris and Tokyo Olympian on the SXSW Sydney Discovery stage.

AWS Innovation House is located in ICC Sydney, Room E3.3.

Accenture AI Lounge

Obsessed with AI, creativity, and innovation? You've come to the right place. As proud sponsors of the AI and Robotics track, we invite all badge holders to explore our lounge – where creativity, technology, and innovation converge. Relax, recharge, and dive into interactive experiences that showcase the transformative power of artificial intelligence. Or mix with like-minded professionals at the Accenture Insight Sessions scheduled throughout the week, where you will discover how to harness AI to reinvent businesses and industries and shape the future.

The Accenture AI Lounge is located in ICC Sydney, Room C3.2.

Procore Lounge

Join Procore, the world’s leading construction technology platform, for an immersive, audio-visual and hands-on experience that illuminates how far collaboration, engagement, and connected technology can go in advancing construction and improving lives.

The Procore Lounge is located in ICC Sydney, Room C2.4.

Cyber CX Lounge

The CyberCX Lounge will feature an exciting mix of panels, talks and a live podcast. Drop by to hear experts discuss the latest in cyber security, including AI, scams, geo-politics and mis/disinformation.

The Cyber CX Lounge is located in ICC Sydney, Room E3.5.

Keep on reading for more exciting SXSW Sydney destinations not-to-be-missed, including Tumbalong Park daily activities and world-class experiences from our 2024 brand partners.

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