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Music

Ūla

Pop | Australia

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Ula and her music are clearly in a class of their own, and with 1.5M + engaged followers, her fans tend to agree.

Starting off in the humble world of street busking (a passion that Ula still regularly indulges in), there has never been a question of Ula becoming anything other than a performer – it’s in her DNA. Maybe it has to do with the fact that the legendary Gene Simmons from KISS signed her mother’s belly when Ula was in there, or that she attended her first concert at the tiny age of four.

Whatever the reason, Ula is a natural artist, ready for greatness.

Born and raised in Sydney, on a diet of 80’s rock with a side serving of traditional Lithuanian folk music, Ula is quickly making a name for herself. As an only child, Ula grew up with a collection of imaginary friends accompanying her on journeys through magical worlds. This vivid imagination that she describes as “me and my brain going off” has transferred into the beautifully esoteric lyrics that she and her imagination concoct.

In 2020 the then 16-year-old released her first track Futon independently. The track, which has now amassed an enormous 25m + streams across all platforms, not surprisingly started getting industry ears pricking up.


When asked how she would describe her musical style, Ula provides a pretty phenomenal answer:

“I think I’m overly ambitious to compensate the mundane; I’m very conscious of steering clear of becoming a carbon copy of another musician.”

Her on-stage reputation has already paved the way for Ula to share the stage supporting the likes of international stars Alfie Templeman, Mother Mother, Amy Shark and The Veronicas plus a national tour with Tyne James Organ.

And finally, the Pop Princess is ready to unleash her music to a global audience; having received a perfectly timed offer to perform at the highly coveted 2023 UK festival - The Great Escape.

Having recently signed to boutique agency Flagrant Artist Management (Ruel, Taka Perry, Tom Thum), Ula and her aethereal, abrasive indie pop are soon to be very, very big.

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