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Session

Agency Evolution: Balancing Innovation and Tradition

Agency Evolution: Balancing Innovation and Tradition

About

The creative agency business model stands at a pivotal juncture, where creatives and agencies must seamlessly conjure fresh and imaginative concepts that harness the latest trends and technologies. Simultaneously, they must preserve the core values and time-honoured traditions that underpin their historical success. Join Adam Harriden, Group Executive Creative Director APAC at [INVNT GROUP], as he moderates a discussion featuring Karen Ferry, Gruen panellist; Executive Creative Director; Paul Swann, an Executive Creative Thinker at Thinkerbell; Renece Brewster, the CEO and Co-founder of Visual Domain; and Justin Drape, the CEO and Co-Founder of Exceptional ALIEN and Co-Founder of The Monkeys. This dialogue will delve into the art of striking the perfect equilibrium between innovation and tradition for creatives.

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