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Session

Asian Creators Index: The Most Exciting Creators of Our Generation

Advertising & Marketing Presented by WPP

Asian Creators Index: The Most Exciting Creators of Our Generation

About

Asia is home to an incomparable range of styles, crafts, and visual modes born out of its many diverse cultures- it is a region where the new and modern live harmoniously with the old - where the future meets the past. These creators are not always easy to find outside of their own locales, or may lack the resources to invest in getting found. Enter: Asian Creators Index (ACI) - an evolution from the stereotypical agency “little black book”, the ACI is an open-source document that enables greater collaboration between Asia’s thriving creative community and the world at large. It celebrates the quality, fluidity & breadth of creativity across the global Asian diaspora, featuring just under 400 creators and counting.

Why does broadening the geographic scope from which creatives source their inspiration matter? How can brands leverage this tool to break away from performative ally-ship? How can such diverse collaboration create ripple effects in culture and society? Bringing together some of the best creators in Asia, this panel will discuss why the best works of creativity will always be born from diversity & inclusivity. There’s no excuse anymore to live in our bubbles, not tapping into the rich global creative community that exists.

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