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Session

Blurred Lines: Reimagining Sport in the Age of Entertainment

Sports Industry

Blurred Lines: Reimagining Sport in the Age of Entertainment

About

Is sport entertaining enough for today's fans? Should brands approach sport as an entertainment property? How can a brand create its own IP or innovate to deliver deeper fan experiences? Should sports be designed for breakthrough content like 'Drive to Survive'? With shifting demographics and the continued blurring of lines between sport, entertainment, and the changing role of the athlete, we will hear from Kyle Bullock, Red Bull Head of Content & Production, Shaun Moody, Head of Partnerships at Tennis Australia, and ex-Aussie athlete turned broadcaster, Grace Gill, along with Octagon agency lead, David Gregory, to discuss how sports can adapt to the new media landscape.

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