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Session

Breaking Bad (Bias and Brandsplaining)

Advertising & Marketing Presented by WPP

Breaking Bad (Bias and Brandsplaining)

About

Tokenism, brandsplaining, bias, green washing, rainbow washing, pink washing. Does this actually still have a hold over brands, or are our audicenes savvier than this?

Advertising and communication is a powerful tool that can shape public opinion, culture, and drive consumer behaviour, but it also has the potential to perpetuate biases and reinforce negative stereotypes.

In this session, we will explore the topic of bias in advertising and discuss strategies for navigating the intersection of creativity and responsibility, explore how we can authentically represent Australia as a multicultural society, and deep dive into what really needs to change within the industry itself to eliminate tokenism and banish bias.

In a panel hosted by Gruen panellist and BMF’s Chief Strategy Officer, Christina Aventi, and featuring Only On in the Room co-founder and Dentsu Chief Creative Officer, Avish Gordon; Head of Junk Asia, Fabian Tan; and Executive Strategy Director at Carbon Creative, Rebecca Blinco; the panel will discuss how to implement representation authentically while unpacking strategies for brands to effectively communicate in a way which eliminates unconscious bias and resonates with consumers, to build trust and credibility.

Whether you're a marketer, brand strategist, or simply interested in the intersection of brands and society, this session will provide you with valuable insights and practical strategies for navigating the challenges and opportunities of the modern business landscape.

WE CAN’T WAIT TO SEE YOU IN 2024

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