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Session

BRING Artist Brand Summit: Beyond Greatness - The Collision of Music & Sport

Music Industry

BRING Artist Brand Summit: Beyond Greatness - The Collision of Music & Sport

About

Sport is bigger than the plays that happen on the field. It’s the music that plays around it that help fuel the culture around it.

From the anthems sung around the stadium, to the soundtrack that its players step out to, music and sport have always had a rich heritage together.

By talking to leaders of the sports world, we’ll look at the ways they leverage music in innovative ways to create a deeper cultural ecosystem around their game. Then, we’ll turn our attention to a musical cultural icon themselves, one with a deep fandom for sport to understand the ways in which they express their love of sport through their artistry.

Alongside the launch of BRING for Sport, a new agency arm dedicated to bringing the worlds of sport and music together, we’ll understand the ways in which sports brands can win with fans through the powerful medium of music.

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