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Session

BRING Artist Brand Summit: Brand New Music – How To Build Fandom

Music Industry

BRING Artist Brand Summit: Brand New Music – How To Build Fandom

About

Becoming something meaningful in music culture and creating genuine fandom isn’t easy.

We’ll speak to one of Australia’s most successful music acts, Lime Cordiale to understand what it takes to build fandom, diving deep into the ways in which they build a sustainable music brand through their artistry.

But can the same be true for brands? By unwrapping the strategy behind BWS’ owned music platform, Cool Room as well as American Express’ own brand strategy in music, which, we’ll showcase how a uniquely defined proposition can lead to brand success in music.

This engaging session will unpack how both brands and artists can succeed in building long-term fandom, concluding with an exclusive unveiling of Lime Cordiale’s new IP, and perhaps even a few cold tinnies.

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