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Session

BRING Artist Brand Summit: Moving at the Speed of Culture

Music Industry

BRING Artist Brand Summit: Moving at the Speed of Culture

About

Music is the fastest moving cultural medium and has the power to both capture and feed the world around it.

It is the ultimate time capsule. It bottles the sentiment of a nation, captures the cultural drivers of society and powerfully shapes its fans. Its stories are timeless.

In this thought leadership panel, we’ll showcase how music has been the ultimate story of societal change and despite the fact that every song is built on the same 12 notes, the storytelling possibilities of its creators are endless.

In a world-first unveiling of a new machine-learning tool; Fan Lab, we’ll showcase the ways in which brands too can move at the speed of culture to enrich their own storytelling.

We’ll then turn our attention to a global musical storyteller with an intimate Q&A to better understand how they leverage the changing world around them to shape their own musical stories.

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