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Session

Communications Masterclass: How to Engage the Games Media and Influencers

Communications Masterclass: How to Engage the Games Media and Influencers

About

"Want to know how to engage the media and influencers when you have a new game to promote? Or more importantly, what NOT to do? Doug Johns is an industry veteran with over 30 years’ experience in games and tech communications. He has worked with some of the biggest games (Command & Conquer, Fall Guys, Starfield) and brands (Bethesda, Devolver, LucasArts/Disney) during his career.

During this panel Doug will give his insights on how to traverse the difficult terrain that is announcing and promoting your game. Approaching your comms in the right way is incredibly important, and done incorrectly, can mean your game is buried before it’s seen the light of day. Doug will talk through the best way to plan and structure your comms and highlight the dos and don’ts when it comes to engaging the media and influencers."

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