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Session

Competitive Socialising: The Ultimate Experience

Travel Lifestyle & Leisure Presented by Qantas & Accor

Competitive Socialising: The Ultimate Experience

About

Swing the putters, throw a strike or toss an axe. Going out to grab a drink with friends or eat out no longer cuts it with today’s consumers, who are seeking out more social experiences in 2023. In this panel session, experts across brand, digital and out of home entertainment discuss how ‘competitive socialising’ experiences have begun to complement traditional hospitality experiences and are rising to become the new emerging experience economy for a new gamified generation, as well as deliver a whole new level of shareable food and drink experiences.

A study by Harris Group found that 72 percent of millennials prefer to spend more money on experiences than on material things.

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