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Session

Creating Mass Cultural Moments

Advertising & Marketing Presented by WPP

Creating Mass Cultural Moments

About

Ever seen a moment that led you to think to yourself, "That's massive"? What was the moment that led you to think that? Chances are it could have been a moment created by one of the globally recognised CMOs who lead this thought-provoking, informative and entertaining session.

Mass cultural moments are remembered at a distinct time and place. You will remember where you watched Cortnee Vine line up for that penalty winning goal during the FIFA Women's World Cup 2023. But more importantly, you will remember how it made you feel. The ability to create such an impact on audiences because of these massive moments are greater than the game, the concert, the show, and the moment itself.

Join our expert panel as they dissect how to create mass cultural moments for your brand.

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