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Session

Creative Agency to Client, and Lessons Learnt Along The Way

Advertising & Marketing Presented by WPP

Creative Agency to Client, and Lessons Learnt Along The Way

About

Susan Coghill had an extremely decorated career in agency-land, most famously working with Steven Jobs and Apple on the classic Think Different campaign. Since then, she's switched to the client side, now leading Tourism Australia as its CMO. In this session, we'll explore Susan's biggest learnings switching from agency to client and of course explore Tourism Australia's recent successful campaign "Come and Say G'day".

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