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Session

Culture, fandom and spending power: A Candid Conversation

Culture, fandom and spending power: A Candid Conversation

About

Of all that's true, and all that's false, there is one undeniable truth in today's world: the future belongs to the rising generation. Join Scott Cullather, President and CEO of [INVNT GROUP], and CEO of INVNT.ATOM, and Ashley Chang, Culture & Trend at YouTube, as they explore the intricate interplay between culture, fandom, and the shifting dynamics of spending power.

How do we build genuine relationships and drive conversations with a generation that demands inclusivity, social responsibility, and authenticity from the brands they support? As brands seek cultural relevance, it's essential to understand the pivotal role culture and fandom play in shaping consumer behavior. The duo will take a deep dive into the shifting dynamics of communities that enable brands to thrive with the next generation.

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