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Session

DEPT/Talks: The Name of the Game: Brands and Marketing in a Playful World

Advertising & Marketing Presented by WPP

DEPT/Talks: The Name of the Game: Brands and Marketing in a Playful World

About

In this session, we delve into the multifaceted world of gaming and marketing. Discover how the bold and the brave are leveraging gaming's prominence as a strategic tool for brand identity and customer engagement. Join us as we explore how emerging technologies are opening up a world of possibilities in this dynamic field.

Nico King, Executive Creative Director at Chaos Theory Games, along with Alice Almeida from Totally Awesome, the leading youth-first engagement platform in APAC and Harry Kaloyirou, Product Director Web3 at DEPT® uncover how to harness gaming's interactive essence, storytelling prowess, and expansive online communities.

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