SUBMISSIONS NOW OPEN FOR SXSW SYDNEY 2024
Session

Empowering Marketers to Connect with Consumers When They’re Hungry to Spend.

Advertising & Marketing Presented by WPP

Empowering Marketers to Connect with Consumers When They’re Hungry to Spend.

About

Despite macroeconomic fluctuations and pressures, consumers show remarkable resilience, prioritising the value of convenience and time. Recognising the tightening economic landscape, marketers understand the necessity to justify each dollar spent. Consequently, we’re seeing a shift in investments across many industries, most notably the symbiotic relationship between QSRs and the delivery platforms that support these businesses.

Don’t miss a discussion led by Advertising by Uber and top QSR marketing leaders to discover how they navigate economic shifts and changing consumer behaviours, and why prioritising a seamless digital experience fosters customer loyalty.

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