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Session

Featured Session: Derrick Gee - How to Talk Music (on the Internet)

Music Industry

Featured Session: Derrick Gee - How to Talk Music (on the Internet)

About

It's the question on the minds of musicians, labels, publications and agencies alike - how do you talk about music on the internet?

Having built a significant audience across TikTok, Instagram and Substack, while consulting with artists and labels around the world - music commentator and internet personality Derrick Gee understands the tension between art and content, influence and influencer, and the pressure to "go viral".

Join Derrick as he breaks down how he thinks about content, storytelling, audience psychology and the much-misunderstood algorithm - and the untapped potential of music creators on the internet.

(This talk features a 20 minute Q&A session)

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