SUBMISSIONS NOW OPEN FOR SXSW SYDNEY 2024
Session

Featured Session: From Stadium Anthems to Locker Room Motivation: How Music and Sport Fuel Each Other

Sports Industry

Featured Session: From Stadium Anthems to Locker Room Motivation: How Music and Sport Fuel Each Other

About

A world first collaboration between Warner Music Australia and the Athlete’s Business Accelerator, this panel delves into the dynamic relationship between music and sports, exploring the profound ways in which these two seemingly distinct realms intersect and influence one another. From electrifying stadium anthems that amplify the crowd's energy to curated playlists that motivate athletes in the locker room, the synergy between music and sports is undeniable.

The discussion will bring together Fan favourite sport talent to talk about their first hand experiences in how music has shaped their routine and scope of opportunities beyond the game.

Furthermore, the panel will delve into the marketing and branding strategies that fuse music and sports, elevating both athletes and musicians to superstar status. By analysing case studies of successful collaborations and memorable musical moments in sports history, attendees will gain insights into the strategic integration of music in sports events, from halftime shows to walkout tracks.

Ultimately, the panel aims to celebrate the harmonious relationship between music and sports, shedding light on the symbiotic exchange that fuels the passion and intensity of both arenas.

WE CAN’T WAIT TO SEE YOU IN 2024

Sign up to receive the latest announcements for SXSW SYDNEY 2024.

By subscribing, you are agreeing to our Terms of Service and that you have read our Privacy Policy.