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Session

Featured Session: Love It or Hate It: Advertising’s Power to Shape the Future

Media Industry Presented by QMS Media

Featured Session: Love It or Hate It: Advertising’s Power to Shape the Future

About

Love it or hate it, advertising has played an underappreciated role at the intersection of business, culture, and technology for decades.

Today, enhanced by data and automation, decisions about where and how to invest media dollars are crucial to driving company sales, making quality news and information publicly accessible, and defining the growth of the social media and technology platforms that shape our lives.

With new technologies making paid communication more pervasive and persuasive than ever, how is the advertising industry evolving and what are decision makers doing to manage their increasingly complex responsibilities to individuals, societies, and clients? What does the next era of media look like and what lessons can we take from the last decade to shape the next?

Christian Juhl, Global CEO of GroupM - the world’s largest media investment organization, will talk candidly in a fireside chat with TODAY News and Entertainment Presenter Brooke Boney about the state of advertising today and how publishers, platforms, and advertisers can leverage the power of media to positively influence the future.

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