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Session

Featured Session: Per Sundin on Unlocking the Power of Entertainment

Music Industry

Featured Session: Per Sundin on Unlocking the Power of Entertainment

About

Known for his work with Avicii, Tove Lo, Swedish House Mafia, ABBA, as well as being the co-founder of Avicii Experience museum and for having a pivotal role in the rise of both Spotify and music streaming (he is depicted in the Netflix series The Playlist) - hear from music legend Per Sundin.

CEO of Pophouse Entertainment which specialises in entertainment brand acquisition, development and investing in music IP rights, and are lead investors in ABBA Voyage (the immersive concert experience in London). Per will give insights into why music IP is a stable and value-adding investment area with high-return potential. He will talk about Pophouse's unique in-house capabilities and data-driven approach. Learn how to set apart from competitors in the booming music catalogue market.

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