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Session

Featured Session: Roxy Young on Why Community is at the Heart of the Next Marketing Epoch

Advertising & Marketing Presented by WPP

Featured Session: Roxy Young on Why Community is at the Heart of the Next Marketing Epoch

About

In this session, Roxy Young Chief Marketing and Consumer Experience Officer at Reddit will share insights, learnings, and why brands must embrace the future of marketing; one where conversations are replacing monologues, audience engagement is replacing polished creative, and success is driven from the inside out.

In an age where consumers are more discerning than ever and the fight for their attention has never been more fierce, traditional marketing is falling short. We have officially entered an era of community-driven marketing, where the collective voice reigns supreme, and it’s more important than ever for brands to show up in an authentic and meaningful way.

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