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Session

From Impressions to Impact: The New Era of Marketing Accountability

Advertising & Marketing Presented by WPP

From Impressions to Impact: The New Era of Marketing Accountability

About

There’s a big question sitting in the heart of marketing - can we prove the money being spent actually makes an impact on a business’ bottom line? With every dollar spent increasingly under the microscope the onus is on marketers to prove their value, and traditional vanity media metrics just aren’t going to cut it.

In a brave new world of increased accountability are there some media channels likely to lose out? What is the role of brand and experience in driving value and how can we quantify it? Do privacy and data changes make this all easier or harder? And how can marketers demonstrate an impact to the CFO?

These issues and more will be unpacked in a no holds barred panel of experts, led by a leading CMO who wants answers.

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