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Session

From Shelves to Screens: How Brands Can Thrive in the New Retail Media Era

Advertising & Marketing Presented by WPP

From Shelves to Screens: How Brands Can Thrive in the New Retail Media Era

About

In the rapidly evolving landscape of commerce advertising, the mantra has shifted from "build it and they will come" to "go where the audience goes." In order to reach your consumer at the right time and place, brands must learn to adopt new approaches and ways of working to optimise their campaigns, deliver tangible results and effectively connect with their target audience at all stages of the purchasing journey.

In this session, discover how to position your brand effectively, foster collaboration to thrive in the new era of audience-centric advertising and how to be prepared for greater influence and change by the retail media sector.

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