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Session

From the Matildas to TV3.0: The Viewership Trends Powered by Connection

Screen Industry

From the Matildas to TV3.0: The Viewership Trends Powered by Connection

About

We live in an era of infinite viewer choice on the one hand and algorithmically surfaced content on the other, creating a dynamic where our cross-platform consumption habits create, fuel and reflect a sense of belonging, identity and community.

In this panel with VaynerMedia, we will discuss

Fam-dom: Online communities have kicked sports fandom into a supercharged, almost familial stratosphere. How can we tap into these deeper emotional and relational dynamics to drive interest on a massive scale?

Pop culture 'stans': How can we cultivate and connect a new generation of viewers who self-identify as owners, custodians and fans of entertainment properties rather than just viewers?

TV3.0: How the digital evolution of TV has created rich new frontiers to build memory structures and cultural influence.

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