H+K: Unleashing the Potential of AI: Risks, Opportunities & Choices

H+K: Unleashing the Potential of AI: Risks, Opportunities & Choices


As society stands at the crossroads of AI transformation, we are faced with a multitude of risks, opportunities and choices.

From the way we scale innovation to how we define the boundaries of ethics, regulations and the grey areas of creativity, we have much to consider if we’re to move forward safely and progressively.

Join our panel of artist, innovator, professor and entrepreneur, as we explore the hard and inevitable choices we may have to make, to fully make the leap into an AI-driven economy and culture.

There will also be a showcase of creative work by our special guest at the end of the session!


Cat McGinn - Head of Curated and Commercial Content, Unmade + HumAin

Cat McGinn is a writer, strategist, and content creator based working across the advertising, marketing, and publishing industries. She is currently the Head of Curated Content at digital publishing company, Unmade. In addition to her professional work, McGinn is also a writer and journalist. She has written for a variety of publications, including The Guardian, Crikey, and The Sydney Morning Herald. She is also the author of the book "The Specimen Days Project", a collection of essays about her experiences as a woman in the advertising industry. This bio has been generated using AI.

Sonal Surana, General Manager, Chief Data & Analytics Office, Commonwealth Bank

Sonal Surana is a seasoned leader with over two decades of experience in Retail Banking and Financial services, passionate about delivering data and analytics led innovation, ad driving transformational business impact. With her diverse experience covering Consumer and Commercial Banking, she has worked across multiple credit, wealth and payment products globally to lead high performing cross geographic teams driving multi-million dollar initiatives and Big Data capability projects involving transformation in infrastructure, process and people. In Commonwealth Bank of Australia, Sonal is General Manager leading, an accelerator hub in the bank to ensure they harness specialisms in AI & data science, partnering with industry leading capabilities and driving forward CBA’s mission to become an AI-first bank.

Sam Evans - Digital Marketing Manager, Modus Brewery

After a varied career working across PR agencies, Charities and FMCG (even a small stint doing Voice Acting); Sam discovered a passion for ground-breaking digital technologies and how it impacts marketing and the ways we engage our audiences. Sam is now the head of Digital Marketing and eCommerce at Modus Beer. If he isn't plugging away at his laptop, you will often find him at Modus sipping on a beer and dreaming of the next weird and wonderful limited release.

Michael Rhydderch - Sustainability Consultant, H+K Strategies

Michael has 9+ years in the environmental sustainability sector, working with listed and non-listed companies across all sectors aiding them on their decarbonisation and broader sustainability journey. Michael joined H+K in 2023 to lead and grow the Better Impact service offering across Australia and APAC, with the goal of helping company measure, reduce and report on their impact and ultimate to shift toward a regenerative future. Michael is a registered B Consultant and Climate Active consultant and holds and Environmental Science degree along with a post-graduate diploma in Science Communication.

Jamie Sissons - Founder, Absolutely AI

Jamie is the founder of Absolutely Ai creative content agency, a Sydney-based start-up that specialises in creating content for businesses using generative artificial intelligence tools. He has been recognised as a Top Voice in the field of A.I. creativity by LinkedIn and is passionate about educating people on the exciting potential of this new technology.

Brett Hemmings, Photographer

Based in Sydney, Brett is a Professional Photographer who specialises in Advertising, Sport and Lifestyle photography. Across his 18 year career, he has been commissioned by brands such as Red Bull, Nike, Ford and Getty Images to work on global campaigns both in digital and print, with most of the retouching and post work done in-house by himself. Brett has covered every major sporting code in Australia, had roles as a Senior Photographer across multiple editorial magazines, shot over 50 cover images, been a part of global photography teams, managed photography teams and worked solo to deliver his client’s needs.

This is an open house session. Open House sessions are open to all, however capacity is limited so guests will be seated on a first come, first serve basis. For an invite to this session contact contact Amelia Tipping,


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