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Session

Indies unleashed: How to elevate smaller agencies

Media Industry Presented by QMS Media

Indies unleashed: How to elevate smaller agencies

About

There are over 9,000 advertising agencies in Australia. Why do we only hear from the same ones over and over?

Diversity also means diversity of voices, and in this crowded industry, smaller agencies may struggle to cut through the noise. But it’s so often these companies that are true innovators and creative powerhouses, and are able to move more nimbly than their larger counterparts.

In this wide ranging discussion, Alex Hayes, Principal of Clear Hayes Consulting, Matt Lawton, Managing Director of Five by Five Global, Alisha Buaya, Agency Editor at Mediaweek, and Laura Aldington, Co-Founder of Supermassive, will discuss how independent agencies and smaller players are microcosmic of wider changes affecting the marketing and advertising industry, yet rarely get the showtime and recognition they deserve.

The panel will share ways in which these companies can better advocate for themselves, as well as addressing the everyday challenges that may prevent indie agencies from giving their own self-promotion the dedication it needs.

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