SUBMISSIONS NOW OPEN FOR SXSW SYDNEY 2024
Session

Landor + Fitch: Vulnerability creates legends.

WPP House

Landor + Fitch: Vulnerability creates legends.

About

Vulnerability is not weakness; it’s strength.

It’s not only an essential practice to protect brands and public figures from cancellation, but a strategy that creates enduring competitive advantage, and – most importantly - builds legends.

Join us as we share stories of how – in the age of imperfect action – more and more public figures and brands win by embracing vulnerability – originating firsts, shattering taboos, favouring urgent action over perfect process, and acknowledging that they are a work-in-progress.

SPEAKERS

James Forbes, CEO, The Jane Goodall Institute Australia
Lulu Raghavan, Vice President, APAC, Landor & Fitch
Sergio Brodsky, Executive Director, Strategy, Landor & Fitch
Leandro Perez, VP & CMO Asia Pacific, Salesforce



This is an open house session. Open House sessions are open to all, however capacity is limited so guests will be seated on a first come, first serve basis. For an invite to this session contact Manuela Fachin, australia@landorandfitch.com

WE CAN’T WAIT TO SEE YOU IN 2024

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