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Session

Launching WPP's Creative Capital Index with Rose Herceg

WPP House

Launching WPP's Creative Capital Index with Rose Herceg

About

WPP, the creative transformation company, has placed a value on the intangible via the creation of the world’s only creative index, the WPP Creative Capital Index.

The WPP Creative Capital index proves that Creativity drives material impact. In fact, it is the top driver of income growth, outpacing brand fundamentals including trust, innovation, purpose and status. Creative brands drive incrementally greater consumer interest, more positive attitudes and more proactive and engaging consumer behaviour. The WPP Creative Capital index ensures marketers now have the proof they need to invest in brand – and even more so during periods of economic uncertainty.

Join WPP’s President for Australia and New Zealand, Rose Herceg, to uncover how the Creative Capital Index, designed by WPP’s BAV®, can help your brands to outperform the financial markets by tapping into the power of creativity.


Panellists

Rose Herceg, President WPP Australia and New Zealand

Katie Rigg-Smith, Chief Strategy Officer, WPP Australia and New Zealand

Rapthi Thanapalasingam, Head of Mass Brands & Content, Suncorp



This is an open house session. Open House sessions are open to all, however capacity is limited so guests will be seated on a first come, first serve basis.

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