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Session

Mapping the DNA of the Modern Fan

Sports Industry

Mapping the DNA of the Modern Fan

About

Modern Fandom is shrouded in buzz words - creator, community, Web3, niche social, non-game content.

The thing is, they are all connected. Cultural shifts in consumer behaviours, needs and media consumption have created an inflection point giving rise to a new type of fan.

Unpacking the new behaviours and the new places and space of young modern fandom, how can we fast track brands and rights holders to bridge the gap and future proof engagement and commercialisation of Gen Zs and Alphas now.

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