SUBMISSIONS NOW OPEN FOR SXSW SYDNEY 2024
Session

MECCA UNBOXED: How personalization drives loyalty

Advertising & Marketing Presented by WPP

MECCA UNBOXED: How personalization drives loyalty

About

MECCA, Salesforce, and BowerHouse Digital all have one thing in common… they harness the strengths of personalisation to drive loyalty.

Join us for an eye-opening session as these industry leaders spill the secrets behind their phenomenal success stories. Showcasing the power of personalization in fostering unwavering loyalty, not only for MECCA, but for brands worldwide.

SPEAKERS

Host/Moderator: Rose Herceg - President, WPP Australia and New Zealand
Lauren Shepherd - General Manager - Customer Data, Personalisation and Loyalty, MECCA
James Caldwell - Regional Director for Data and Personalisation, Salesforce
Bryan Dobson - Co-founder, Managing Partner, Bowerhouse Digital

WE CAN’T WAIT TO SEE YOU IN 2024

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