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Session

New Music Trends Across Greater China

Music Industry

New Music Trends Across Greater China

About

After a difficult three years during the COVID pandemic, the music industries that make up Greater China are slowly coming back to life. Across Mainland China, Hong Kong and Taiwan, many younger artists are challenging the supremacy of the legendary Mandopop stars, while at the same time, many of those major artists have or are planning to release new albums, reinvigorating their dedicated fanbases.

In this panel discussion, we will take a look at what exciting new music is coming out of both Greater China and the Mandarin-speaking diaspora around the world. We will review the key music trends that fans in each market are connecting with, as well as share stories and specific examples of new releases which have truly excited audiences.

Finally, we will discuss if and how music from this region can grow internationally. Have we seen the emergence of the first global Chinese artists in Jackson Wang? Can C Pop be the next K Pop?

As a reward for all attendees, the panelists will create a playlist of their favorite new music from the region which will be accessible via QR code at the end of the session.

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