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Session

Optimising for the Future of Search: Answer Engine Optimisation (AEO)

Advertising & Marketing Presented by WPP

Optimising for the Future of Search: Answer Engine Optimisation (AEO)

About

With the current Generative AI boom, we are witnessing a shift from search engines (e.g. Google, Bing) to answer engines (e.g. Bard, ChatGPT, voice search assistants) as the primary source information on the web. These answer engines have influence over perception, truth and buying decisions.

The future of search no longer lies in blue links and Google’s first results page; to understand the future of search is to understand how answer engines operates and how you can effectively optimise for them.

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