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Session

Peak Fandom Presented by Ticketek

Peak Fandom Presented by Ticketek

About

In recent years, fandom has become an industry buzzword, used to describe everything from shopping habits to binge-watching behaviours. But fandom is a specific phenomenon with a well-established definition understood by those who participate in it.

Dr Georgia Carroll has spent more than two decades participating in fandom communities and has recently completed her Doctorate in fandom and celebrity studies. In this session, Georgia encourages us to get back to basics with our understanding of fans and fandom culture and challenges brands to reconsider their fan engagement strategies. Brands often rely on quantitative sales data when trying to understand their fans, but this merely captures their customers rather than the lived experiences and behaviours of their wider communities. By outlining the key elements of fandom culture and the ways brands can engage with their fans without exploiting or alienating their communities, this session will help you recognise the power of fans and how to maximise your relationships with them.

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