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Session

PubMatic: Building a Better Future: Can the Digital Media Ecosystem Clean Up Its Act?

WPP House

PubMatic: Building a Better Future: Can the Digital Media Ecosystem Clean Up Its Act?

About

Media and advertising weld immense power to influence people’s beliefs, attitudes and actions. But in an ecosystem powered by algorithms, humanity and purpose can sometimes get lost.

Advertising is the primary business model on the internet; it keeps the internet free and open to all, regardless of status and financial means.

But the future of the open internet requires not only efficiency and transparency, but also a shared commitment to responsibility. As consumers increasingly turn to their mobile phones and smart TVs for content consumption, we have a greater obligation to be accountable in creating a future that preserves the planet’s resources, amplifies underrepresented voices, and upholds the values of democracy.

In this session, hear from one of the world’s largest media agencies, GroupM, and leading independent technology company, PubMatic, about the role the $800 billion digital advertising industry can play in supporting responsible journalism.

Can digital advertising and online media put the sins of the past behind it and be a catalyst for positive change?

Speakers??
??Jason Barnes, Chief Revenue Officer, APAC at PubMatic
??Jason has more than 25 years of digital advertising and product experience having held a number of senior positions in Asia and Europe. He joined PubMatic in 2014 as vice president for the Asia Pacific region, where he manages teams in offices across Australia, China, India, Japan, Korea, and Singapore. Jason has spent the last several years driving expansion of the company’s business across the Asian market by partnering with leading agencies and publishers and was promoted to chief revenue officer for APAC in 2018. Prior to joining PubMatic, he led Commercial Development at News Corp Australia and held management positions at Fairfax Media and FT.com in London.
Jason holds an MBA from Macquarie Graduate School of Management.

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??Maria Grivas, CEO, Mindshare
??Maria is the Chief Executive Officer of Mindshare ANZ. Mindshare is a media agency that delivers Good Growth for its clients in the age of transformation. Maria’s experience has been gained across 18 years in the industry, having led digital, data and technology transformation for clients across an array of categories. This has included leading a Performance Marketing agency, and establishing a marketing effectiveness practice providing consultancy to clients in the areas of analytical measurement, audience strategy, and data and technology enablement. ?Maria prides herself in leading with empathy, and holds true to her core values of goodness, curiosity and generosity.
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This is an open house session. Open House sessions are open to all, however capacity is limited so guests will be seated on a first come, first serve basis. Please register your interest for this event at https://events.pubmatic.com/pubmatic-wpp-panel/wpp

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