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Session

Seven Masterclass: Predicting Audiences

Advertising & Marketing Presented by WPP

Seven Masterclass: Predicting Audiences

About

With a leading content strategy and digital Cricket and AFL rights only a season away, 7plus will only continue to grow audiences and viewing consumption. But we're restless at Seven, we not simply waiting for that to happen.

Please come and join our MasterClass where you'll hear how utilising Artificial Intelligence and Machine Learning has moved 7plus from not only understanding what audiences watched on-demand yesterday, but to now accurately predicting what they will watch over the next 7 to 30 days.

In addition, a sneak peek into how democratising data and surfacing new audience insights across the 7plus business is connecting programming, digital marketing, and advertising sales.

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