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Session

Shameless or Smart: The Rise of Product Placement in the Reality TV Era

Advertising & Marketing Presented by WPP

Shameless or Smart: The Rise of Product Placement in the Reality TV Era

About

Join us for a thought-provoking panel discussion on the future of product placement in commercial broadcast television. From The Block to The Bachelor, the rise of reality TV programming has created ever greater opportunities for the integration of sponsored brands and products into storylines. During this panel, we'll dive into the intricacies of product placement and its effectiveness as a marketing strategy for brands. How does it impact the overall viewer experience? How have brands, marketers and creatives evolved their approach to product placement? Join our expert panelists as they share their insights and predictions on the future of product placement in the reality TV era.

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