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Session

The Art of Experience: Beyond the Instagram Wall

Advertising & Marketing Presented by WPP

The Art of Experience: Beyond the Instagram Wall

About

In 1998, Joseph Pine and James Gilmore coined the term The Experience Economy: the idea that brands stage experiences and products become props. In 2015, with the rise of the Made-For-Instagram museum, we witnessed a dark turn in experiential design. This genre of installation introduced a new idea of experience rooted in capturing the perfect photo over meaningful experience. Suddenly, instagram walls and ball pits became a fixture at every festival, launch event, and branded pop-up experience.

As experience designers, we’re at a critical fork in the road. Do we continue to design for personal broadcast and perpetual distraction — or do we course correct our discipline — designing for more of what’s missing in culture: connection, meaning, and discovery?

In this talk, we unpack actionable creative strategies with leading experiential designers and story-telling driven creatives across commerce and culture, with the square focus of driving culture forward.

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