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Session

The Science of Sync: Music in Advertising

Advertising & Marketing Presented by WPP

The Science of Sync: Music in Advertising

About

Music can bring joy, move people to tears, and it can also sell you something. A well-chosen song can make a campaign successful. That same song choice can break an artist into the market. So, is it a mutually beneficial arrangement? Should Australian brands choose only Australian music? What are some of the best examples of well-chosen music in ads? Our panel of ad execs and artists will dissect all these questions and more in a Gruen-style discussion.

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