VMLY&R: Experience next

VMLY&R: Experience next


Over the past 15-plus years, experience has become increasingly central to successful brands and for the marketers who manage them. According to Forrester, 84% of firms aspire to be a CX leader, but only 1 in 4 have made aligning the brand promise and CX vision a marketing priority.

In this era where brands are more strategically important and financially valuable than ever, companies can no longer afford to risk a poor experience breaking a great brand promise…or a poor promise underselling a great experience.

Learn how Rip Curl have successfully enriched customers' lives and their brands, along with the concepts, processes, frameworks and tools that define future experience.

Top 3 Takeaways:

What the next era of customer experience looks like and tips to prepare your organisation for success
How technology is enabling the future’s experiences and how they’re already being created
Insights from a Rip Curl Pro Surfer: How everyday moments can be enhanced and revolutionised, all through the lens of customer experience

Moderator: Thomas Tearle, Chief Executive Officer, VMLY&R Australia & New Zealand

Tom joined VMLY&R in May 2021, as our Chief Executive Officer across Australia & NZ, after a career which has taken him around the world.

Starting as a digital specialist in the UK, Tom moved to Australia a decade ago to head up the Coca-Cola account at Wunderman (now Wunderman Thompson). A highlight of that stint was leading the digital, social media, CRM and promotions work for the highly acclaimed ‘Share a Coke’ campaign, which scooped 50+ industry awards including 11 Cannes Lions.

Tom then shifted to Dentsu agency Isobar, where he rapidly rose to Managing Director across both Sydney and Canberra offices. He also led two successful mergers into Isobar - SOAP Creative and WiTH Collective.

Tom has a wealth of world-class strategic and management experience working with clients large and small across the Education, Entertainment, FMCG, Travel (including Qantas), Government, QSR, Technology and Retail sectors to name a few.

Outside of work, he is a family man and a diehard football fan, and still straps the boots on each weekend for a kick with his mates.

Michael Scott, Chief Customer Officer, Rip Curl

An executive leader with twenty five years of mistakes, learnings and a sprinkling of excellent outcomes with McDonald’s, Nike, Virgin, Sweat and Rip Curl.

In partnership with peers, teams and agencies, Michael really enjoy pouring energy into brand and marketing transformations within traditional and disrupted industries - with a particular focus on understanding people who use the brand and using insights to solve gnarly business problems.

He is fulfilled by working in selfless teams that share the wins and own the losses, and have a genuine curiosity, optimism and creativity.

Miles Cox, Chief Experience Officer, VMLY&R Australia & New Zealand

Miles leads the experience design, UI design and technology crafts, bringing together the crafts as a singular CX capability, working in lockstep with the strategic and creative teams to deliver engaging interactive customer experiences that go far beyond often highly engineered frictionless websites.

Having built his career across digital, tech, and experience, Miles brings a wealth of category experience – across banking, insurance, airline, sports & entertainment and government among others, with almost a decade of experience leading CX teams at Isobar, Fox Sports and Merkle.

+ Rip Curl Pro Surfer (to be announced!)

This is an open house session. Open House sessions are open to all, however capacity is limited so guests will be seated on a first come, first serve basis. For an invite to this session contact Zac Kraemer


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