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Session

What AI-Generated News Could Mean for Human-Produced Journalism

Media Industry Presented by QMS Media

What AI-Generated News Could Mean for Human-Produced Journalism

About

Are we standing on the precipice of a journalism revolution – AI-generated news that reflects the preferences of the person reading, watching or listening to it? ChatGPT has shown that this is no far-flung fantasy. Algorithms have long determined which stories get recommended to people based on their interests, but now AI can create content itself. It can also interact with users and answer any questions they might have in a “human-like” manner. However, the way ChatGPT works, from its data collection processes to its opaque machine training models, prompts crucial questions for news organisations willing to use this technology to produce and distribute news. Will AI-generated news be seen as trustworthy or will the problem of AI-generated misinformation place a new premium on human-generated news? How far will AI be able to go in the generation of original reporting, the raw facts from which news stories will still need to be built? Will legacy and emergent media organisations have the AI technology required to compete? In what ways can news media benefit from and responsibly use ChatGPT? Join our panel of journalists, scholars and technologists to discuss these trends and challenges.

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