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Session

What's wrong with Brand Campaigns?

Advertising & Marketing Presented by WPP

What's wrong with Brand Campaigns?

About

In the realm of tech startups, 'brand' has become the latest obsession. Companies like AirBnB are reallocating budgets, prioritizing top-of-funnel brand campaigns and slashing performance marketing budgets. Contrarian marketing thinker, John James, joins us to delve into this trend. We'll explore the reasons behind the sudden fixation on brand and dissect what's amiss with the traditional concept of a 'Brand Campaign'.

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