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Abraham Poni

Co-Founder / Director | 66 Records

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Abraham Poni

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Abraham Poni is co-founder of 66 Records (pronounced "sixty-six records" or "double-six") the first ever African-Australian record label that came together in the basement studio of the Collingwood housing projects in Melbourne's inner-city. 66 Records is making history both sonic and politically as it pushes for authenticity within a nation where previously hip hop has been predominantly white thereby lacking in genuineness. With the finger in the pulse of the African-diaspora communities, 66 Records tells the real stories that need to be heard. Their sound spans the breadth of trap and hip-hop into a modern landscape where the rules are yet to be written. Fostering a fluid and versatile environment where artists can freely navigate their creativity, 66 Records brings forward a platter of fresh new talent - from the cinematic bars of Baby T, to Babyface Mal's laconic suave, Eco$ystem’s syrupy trap-flavored beats, Lil Jaye’s sweat-soaked trap bangers that suspend reality and banish melancholy, and Manuella’s empowered and confessional RnB. 66 Records has quickly amassed a massive following online, with thousands of subscribers and millions of views, as well as international press and attention, formulating a first-of-its-kind partnership with Warner Music Australia in 2020.

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