About

Have you ever met a strategist known for leadership in software and ... sock-wear? Adam Long is The Ethical CEO – the strategist behind high impact businesses. Adam has founded multiple businesses, including ThunderLabs (Australia's most purpose-led cloud computing consultancy) and Conscious Step (the sock brand that has raised more than $1 million for charity). He's also led Step Change (marketing strategy firm) and Smarter Drafter (AI for the legal sector). When not building businesses, Adam can be found advising on strategy for the likes of Humanitix, the Equality Institute and Commonwealth Bank, or speaking at events like the World Economic Forum. Adam is proud to say that Matt Damon and the Chairman of the World Economic Forum both call themselves fans, while people like Al Gore and Jane Goodall wear his socks. And in case you were wondering, he’s based in Sydney, prefers dogs over cats, and has an unusual interest in cloud spotting.