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Alex Tran

Head of Cultural Intelligence | New Moon

Alex Tran

About

Alex Tran is a cultural theorist and strategist who leads the insights practice at New Moon, a leading experiential agency founded in Sydney with offices in New York, Los Angeles, and London. As Head of Cultural Intelligence, Alex analyzes culture and helps brands across all verticals identify emerging social movements and author future-proofing creative strategies.

With a background in experiential strategy combined with a passion for subcultures, Alex's POV is rooted in the semiotics of culture and human behavior. As a published writer and emerging voice in cultural theory, Alex has served a strategic advisor to some of the world's most influential brands including Target, Gucci, Hearst, Disney, and will.i.am. Alex currently resides in New York City.

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