About

Alex Tran is a cultural theorist and strategist who leads the insights practice at New Moon, a leading experiential agency founded in Sydney with offices in New York, Los Angeles, and London. As Head of Cultural Intelligence, Alex analyzes culture and helps brands across all verticals identify emerging social movements and author future-proofing creative strategies.

With a background in experiential strategy combined with a passion for subcultures, Alex's POV is rooted in the semiotics of culture and human behavior. As a published writer and emerging voice in cultural theory, Alex has served a strategic advisor to some of the world's most influential brands including Target, Gucci, Hearst, Disney, and will.i.am.

During quarantine, Alex skipped the sourdough and hosted Creative Juices, a video podcast series from New Moon that explored ideas and insights from various industry leaders and curiosities of marketing. He also authored a seminal white paper titled “A Guide to Culture in Chaos”, examining how the pandemic changed the course of industries from fashion to retail to tech and more.

When he is not watching marathons of RuPaul's Drag Race, you can find Alex at an underground food court near you.

Tran currently resides in New York City.