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Annabelle Russell

Head of Content Verticals | Tik Tok Australia & New Zealand

Annabelle Russell

About

Annabelle Russell is the Head of Content Verticals at TikTok where she is responsible for the development of content strategy, partnerships and creator programs across multiple categories including sport, entertainment, gaming, lifestyle and education. Prior to this, Annabelle worked in Content Marketing & Insights for Meta across APAC, and in content development within the TV industry at the Seven Network, McAvoy Media, Warner Bros International, and Eyeworks TV where she was involved in the successful development of several well-known original formats, and local adaptions of global programs.

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