Becky Yeung

Regional Head of Brand Partnerships and Synchronisation at Warner Music Asia | Warner Music Group

Becky Yeung


Becky Yeung is currently the Regional Head of Brand Partnerships and Synchronisation at Warner Music Asia. Helping drive collaborations between brands and music in more creative, strategic and authentic ways.

In her time at Warner, Becky has been instrumental in establishing the Brand Partnership department in Asia. Building the foundations and network across 11 markets. She is widely recognized across the business for driving some of Asia’s biggest global Brand Partnerships, including the FIBA Basketball World Cup in China with Jason Derulo & Tia Ray; the KSHMR collaboration with one of the world’s most downloaded mobile games in history with over 1 billion downloads – Free Fire, where together with Spinnin’ Records they brought KSHMR into the Metaverse. As well as winning Warner Music Asia not one but three of their first ever creative awards for an artist led, global world mental health campaign – Project Unsung.

Becky’s love for languages (of which she speaks six) and learning about new cultures has brought her around the world through various marketing and communication roles. Prior to Warner she worked in over 7 cities worldwide and spent 9 years in advertising in London and Hong Kong prior to moving over to Warner Music.


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