About

With over a decade of experience in the music industry, Bel Aztiria is currently the lead of Global Music Programs and Social Equity at Spotify, where she drives development and execution of programs that serve underrepresented communities and honor their immense contributions to music and culture.

Since joining Spotify, Bel focused on creating opportunities for underrepresented creators: first representing Latin America and Southern Europe in global music forums, before moving on to lead the go-to-market strategy for Social & Equity focused Music programs.

Through Bel’s contributions, the Spotify EQUAL program has supported more than 800 artists through the platform, and added them to more than 4,000 Spotify playlists outside of EQUAL. The newly announced GLOW program is seeing early success, with playlists in the main hub garnering over 6.9 million streams, which has subsequently led to 3.8 million new artist discoveries.