Ben Crowe

Mindset coach and the mindset coach of Ash Barty | Mojo


Ben Crowe


At University in the 1980’s I studied Philosophy, Anthropology, and Literature.
Then in the 90’s, I joined NIKE (a storytelling company) working with high profile athletes to link their story with NIKE’s, and realised that in the entertainment economy, whoever tells the best story wins. But I learnt that to become an authentic storyteller (and survive the fishbowl sports industry) athletes needed to know their own story first. And most didn’t. So for the next two decades I went inward, mentoring CEO’s, execs, coaches & athletes with a gentle curiosity to see if a deep focus on authenticity, vulnerability, connection and storytelling could create not only an amazing culture and competitive advantage – but also a life that balances achievement with fulfilment.

And from Olympic gold medallists to world champion surfers, to AFL Premierships and Grand Slam champions, it has constantly amazed me how powerful these same principles were in helping someone’s mindset on the field and perspective off it. To balance courage with consideration. To create a sense of achievement but more importantly a sense of fulfilment, contribution, purpose and meaning. To find confidence AND happiness.


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