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Ben Kelly

General Manager of Brand & Licensing | PlaySide Studios for Dumb Ways To Die

Ben Kelly

About

Ben Kelly is the General Manager of Brand and Licensing at Playside Studios, overseeing the iconic 'Dumb Ways to Die' franchise. The Dumb Ways brand has transformed from viral success as a public safety announcement into a truly culturally relevant entertainment brand - encompassing video games, board games, apparel, merchandise, content partnerships with Netflix and Meta, and one of the largest social media footprints in the world.

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